As a Natural Language Processing company, Aveni needed to respond fast to the release of ChatGPT, the fastest-spreading product launch the world had ever seen. Providing UX advice while we constructed demos and PoCs very fast and without user experience at the core was challenging. The project helped me develop opinions about healthy rules and boundaries for lean innovation.
ReadWhen the FCA launched the Consumer Duty - a new regulation entirely revolutionising the way Financial services approach customers - firms were struggling to act on vague guidance. We worked quickly to apply what we'd built for Quality Assurance users of Aveni, to measure the ways advisers were performing their duty to consumers in calls. I designed the proposition, project managed the team and curated the go-to-market strategy.
ReadI used a design sprint to facilitate a team of leaders, NLP engineers and designers through a particularly complex UX challenge. The goal was to begin collecting data from users as they performed their work with which we could improve Machine Learning models. Our approach was published as a case study in the LNCS journal.
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