Resume

My work

Aveni

Head of Product Strategy September 2023 - Present

• Defined & launched product in response to ChatGPT from zero to 2 large enterprise customers in 1 year
• Led partnership with top Financial advice CRM system
• Orchestrated ways of working pivot to empower and engage multi-disciplinary delivery teams
• Rationalised prioritisation across 2 products to quickly respond to new sources of data
• Transitioned to data-led decision making at business & product-level

Aveni

Principal designer
July 2021 - September 2023

• Developed company & product vision inviting collaboration via design sprints & rolled-out to PM/roadmap, board of directors, consulting firm partners and Financial Advice house clients.
• Tripled design capacity through hiring & designOps.
• Facilitated a Human-in-the-Loop machine learning strategy via Design Sprint, secured funding & published a case study in the LNCS.
• Commissioned design language & design system. Established roll-out plan, documentation & quality processes across design & development.
• Launched a proposition in 4 weeks in response to new FCA Consumer Duty regulations, collaborated with C-suite execs at 3 eminent clients & 5 prospect orgs.
• Provided intern & work experience provision, developed career progression framework and created performance management process. Ran design team recruitment.
• Member of design manager group, informal coach and speaker on creativity & design at conferences

IBM Cloud Pak for Integration

User Experience designer
June 2020 - July 2021

• Pioneered design-led product strategy in partnership with PM team
• Lead designer on groundbreaking AsyncAPI tooling launch
• IBM Outstanding Technical Achievement award for reducing install time of product by 95% via UX improvements
• Authored 14 design system UX patterns used across the IBM organisation
• Enforced & supported design system adoption in 5 IBM product teams
• Enjoyed managing an international remote incubator team & management training
• Member & contributor to the Cloud, Data & AI Design System Adoption Guild; documenting, designing for & contributing to one of the world’s largest Design Systems.
• Cloud, Data & AI Design & UX review panel member; ensuring experience quality & consistency across a $23 billion business segment. Providing feedback to management, marketers and designers from IBM products.

IBM Event Streams

User Experience designer, Acting Design lead
April 2019 - June 2020
Adopted the Carbon Design System, added Kafka Connect, Mirror Maker 2 and Openshift Operator features for enterprise Kafka users. Used design sprints, storytelling and close user relationships to design in a complex domain.

IBM Agile Service Manager, Netcool Operations Insight

User Experience designer
September 2018 - April 2019
Developed an SRE persona, adopted the Carbon Design system, and established the role of ASM in agile IT error diagnosis.

IBM MQ on Cloud

Intern - User Experience designer
May 2017 - August 2017

IBM Maelstrom design internship program

Intern - Team lead
September 2016 - November 2016
Austin, Texas
Learnt Enterprise Design Thinking through practice. Lead a team of software designers to create a kids’ card game that would inspire the next generation of Weather Company users.

IBM App Connect

Intern - User Experience designer
August 2016 - March 2017
Designed the customer experience of a product with a huge spectrum of users and uses. Researched, designed and specified connection interactions to third party services.

Education

Climate Reality Leadership Corps Global training

August 2020

Study China language exchange

August 2018 - September 2018
Zhejiang University, Hangzhou, China

BSc (Hons) Product design & technology

August 2014 - August 2018
Loughborough Design School, Loughborough University, UK

My awards

IBM Design Jam - the future of cloud 2020

First prize for our team £1.7 trillion in the bank and our concept Dynamic deployments on cloud(s)

IBM Outstanding Technical Achievement Award 2020

IBM Cloud Pak for Integration operator install flow

UK Technical Communication Awards

IBM Event Streams documentation site
Overall winner
Institute of Scientific and Technical Communicators

Indigo awards 2019

IBM Agile Service Manager
Silver: Digital tools & Utilities
Bronze: UX, Interface & Navigation
https://www.indigoawards.com/winners/1181

Loughborough College of Education Commemorative Award 2018

Student Packaging Designer of the Year 2015

Watch Me Think
Video

My interests

• Country walks with our Border Terrier, Dave
• Languages
• Gardening
• Vegan & from-scratch cooking