Supporting Aveni to respond to ChatGPT
As a Natural Language Processing company, Aveni needed to respond fast to the release of ChatGPT, the fastest-spreading product launch the world had ever seen. Providing UX advice while we constructed demos and PoCs very fast and without user experience at the core was challenging. The project helped me develop opinions about healthy rules and boundaries for lean innovation.
ReadConsumer Outcomes Index: A quick-response to seize opportunity in a change of FCA regulation
When the FCA launched the Consumer Duty - a new regulation entirely revolutionising the way Financial services approach customers - firms were struggling to act on vague guidance. We worked quickly to apply what we'd built for Quality Assurance users of Aveni, to measure the ways advisers were performing their duty to consumers in calls. I designed the proposition, project managed the team and curated the go-to-market strategy.
ReadEstablishing a lean startup design team
In the 2 years I spent at Aveni I established a 3 (at times 4) person team, the DesignOps and also the management and HR supports needed to support them.
ReadA published design sprint bringing Humans-in-the-loop of Aveni Machine learning
I used a design sprint to facilitate a team of leaders, NLP engineers and designers through a particularly complex UX challenge. The goal was to begin collecting data from users as they performed their work with which we could improve Machine Learning models. Our approach was published as a case study in the LNCS journal.
ReadCommissioning a design system for Aveni
With a new front-end team on board and already pushing the limits of the Material UI system we were using, I raised support to build a design system of our own. I nurtured a new designer on the team to develop a suitable concept for the new design language and structure the work to build out the full system.
ReadDeveloping a vision for Aveni and its products
Arriving at Aveni I quickly identified that their early start-up momentum had given way to a need for clear vision. In 3 months I used design sprints and workshops, and speculative design, to faciliate the creation of a new vision for the company and its flagship product.
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