Product strategy
Supporting Aveni to respond to ChatGPT
As a Natural Language Processing company, Aveni needed to respond fast to the release of ChatGPT, the fastest-spreading product launch the world had ever seen. Providing UX advice while we constructed demos and PoCs very fast and without user experience at the core was challenging. The project helped me develop opinions about healthy rules and boundaries for lean innovation.
ReadConsumer Outcomes Index: A quick-response to seize opportunity in a change of FCA regulation
When the FCA launched the Consumer Duty - a new regulation entirely revolutionising the way Financial services approach customers - firms were struggling to act on vague guidance. We worked quickly to apply what we'd built for Quality Assurance users of Aveni, to measure the ways advisers were performing their duty to consumers in calls. I designed the proposition, project managed the team and curated the go-to-market strategy.
ReadDeveloping a vision for Aveni and its products
Arriving at Aveni I quickly identified that their early start-up momentum had given way to a need for clear vision. In 3 months I used design sprints and workshops, and speculative design, to faciliate the creation of a new vision for the company and its flagship product.
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